Pricing

Three tiers. Flat setup. On the record.

Every tier is a flat setup fee plus a monthly fee on a 12-month term. The tier is the scoping, never a surcharge. The price you're quoted is the price.

Flat setup12-month termPause policyFree diagnostic first
Get on the map

The Insight

For tight budgets and hyper-specific niches: low competition, low search volume, where being THE answer is cheap to take.

$750/month

+ $1,250 flat setup

$10,250 YEAR ONE · 12-MONTH MINIMUM

Insight makes you the answer where nobody's competing.

  • Focused Genius Interview and Genius Report
  • Core schema, 2 anchor pages, 25 FAQs
  • Mini-diagnostic plus a baseline five-engine probe
  • 5 articles per month (hard cap), single entity
  • Automated monthly visibility check
  • Async by email
Start with the free Check →
✓Recommended by AI Become the answer

The Recommended

The standard engagement. For businesses at or heading to $500K+ per year, where one or two key people ARE the brand.

$1,500/month

+ $2,500 flat setup

$20,500 YEAR ONE · 12-MONTH MINIMUM

Recommended builds eligibility and recurring visibility.

  • Full 109-point diagnostic, presented
  • Deep Genius Interview, Genius Report and Profile
  • Complete foundation: schema architecture, knowledge graph, the Golden Thread, 5 anchor pages
  • 12 Knowledge Entries per month, firm (60 to 70 high-intent answers)
  • Monthly PR push and citation building as each angle passes the gate
  • Monthly five-engine probe and branded report
  • Quarterly strategy calls, email plus Slack access
Start with the free Check →
Own the conversation

The Authority

For firms billing $3M to $15M with multiple practitioners or service lines in competitive markets.

$3,500/month

+ $5,000 flat setup

$47,000 YEAR ONE · 12-MONTH MINIMUM

Authority builds category dominance across every expert you've got.

  • Everything in The Recommended
  • Genius Interviews for ALL named practitioners, with individual schema
  • 8 anchor pages across service lines
  • 24 articles per month with per-practitioner attribution
  • Competitor displacement analysis and tracking
  • Priority onboarding with founder access, monthly calls available
Start with the free Check →
InsightRecommendedAuthority
Articles / month5 (hard cap)12, firm24, attributed
DiagnosticMini + baseline probeFull 109-point, presentedFull 109-point, presented
Anchor pages258
Strategy callsNone (async email)QuarterlyQuarterly + monthly available
AccessEmailEmail + SlackFounder access
The terms, in the open

Honest terms, written down

"We pause with you, we don't profit from your bad quarter."

SETUPFlat, per tier

The tier is the scoping. There is never a surcharge.

TERM12-month minimum

Billed monthly in advance.

PAUSEWhen life happens

One 2-month pause per term with 30 days written notice; the term extends.

EARLY EXITAfter 6 paid months

2 months' fee plus $70 per remaining month.

SCOPENo ad-hoc option exists

This work compounds or it doesn't work.

FRONT DOORThe free Diagnostic

The 109-Point Diagnostic is the front door, not a tier.

The promise boundary, same as everywhere else on this site: readiness, not causation. We make a business easier for AI to verify, trust and recommend. We never promise what a model will do.

Fair questions

The money questions, answered straight

Why isn't there a cheaper option?
This is infrastructure, not a quick fix. The work required to properly build entity foundations and produce verified content at scale has a minimum cost. We could charge less by cutting corners: fewer articles, no quality verification, generic content. But that would damage your reputation, not help it. We'd rather do fewer projects well than many projects poorly.
Does Probably Genius offer payment plans?
We can discuss splitting setup costs across the first few months if that helps with cash flow. Ask us. We're flexible within reason.
Is there a money-back guarantee?
No. We guarantee execution: the work gets done to the standard we promise. We don't guarantee specific outcomes because too many variables are outside our control. That said, if after 6 months we're not seeing meaningful progress, we'll have an honest conversation about what's happening and whether to continue.
What if it generates more leads than we can handle?
That's a good problem to have, and one we can manage. We can pace content production to your capacity, or focus on higher-intent, higher-value questions rather than broad volume. The goal is qualified inquiries that convert, not a flood of tire-kickers.
Browse the full FAQ →
✓Recommended by AI

Not sure which tier? Start with the free Check.

The Recommendation Check shows you where you stand and what you actually need. If Insight covers it, we'll say so. Free, about an hour to present, no obligation.

See where you stand →

The price you're quoted is the price.