How it works

Here's how it works.

We start with the Recommendation Check. We uncover the expertise through the Genius Interview. We connect the business through the Golden Thread. We publish Knowledge Entries through the Integrity Gate. Together, this builds and maintains your AI Recommendation Layer.

You run the business. We run the recommendation layer.

Sound familiar?

Two ways owners find us

THE ESTABLISHED FIRM

The referrals became quieter

You built the kind of business people used to pass along without much prompting. Lately those introductions have become less frequent. Nothing obvious is wrong: the work is still good, your clients still value you, and your judgment has only deepened. Yet somewhere between being respected and being considered, the path has changed. You did not become less valuable. The way people find reassurance changed.

THE RISING EXPERT

The familiar competitor appears again

You ask an AI system who it would recommend for the kind of work you do, and a familiar competitor appears. Again. You know their work well enough to know they are not the obvious choice in every situation. What they do have is a clearer trail: specific pages, repeated facts, visible proof. You are not imagining the imbalance, and you do not need to imitate them to correct it.

The journey

Six beats, one operating system

01

The Recommendation Check

Our 109-point AI visibility diagnostic: what AI understands about your business, what it cannot verify, and who it recommends instead. 109 checkpoints across eight zones, scored out of 109, plus a live probe of what five AI engines answer when your buyers ask who to trust. Free, about an hour to present, no obligation.

02

The Genius Interview

The conversation that gets your real expertise onto the record. Expertise and evidence mapping for AI search: you talk, we listen for the judgment behind the work. Not homework, and not a performance.

03

Make your business easier to understand

The foundation: pages, proof, schema and citations connected through the Golden Thread, so every page, profile and proof point tells the same true story. Built on the site you already have.

04

Knowledge Entries, through the Integrity Gate

12 Knowledge Entries per month: expert-led GEO and AEO content built from what you genuinely know, answering 60 to 70 high-intent buyer questions every month. Every piece is scored 0-100 through the Integrity Gate: nothing publishes under 75. You review everything before it goes live.

05

Monthly AI visibility reporting

Every month we ask the same buyer questions across five engines: ChatGPT, Gemini, Perplexity, Claude and Grok. The original answers are saved word for word, so you are never relying on impressions or a dashboard's mood. A plain-English report: what shipped, what moved, who got named.

06

The AI Recommendation Layer

What it all builds: the connected system behind AI visibility and recommendation readiness. Pages, proof, schema, citations, reviews and measurement, working as one, maintained month after month. We do not replace the expert with content. We turn expertise into evidence.

What you get

What lands in your hands

You getYour Recommendation Check report

Your score out of 109, the gaps ranked by what matters, and what five AI engines currently answer when your buyers ask who to trust.

You getYour Authority Record

A single source of truth: your approved facts, proof, stories, voice and permissions. If it is not in the record, it does not publish under your name.

You getThe foundation, built on your existing site

Schema, anchor pages and a connected structure joined by the Golden Thread. No replatforming, no rebuild.

You get12 Knowledge Entries every month

Published to your site, built from your verified expertise, each scored through the Integrity Gate before it goes live. You review everything first.

You getCitations, reviews and PR distribution

Your important claims strengthened beyond your own website, across the sources AI systems check.

You getThe monthly report, plus real access

Five-engine results saved word for word, a plain-English summary of what shipped, what moved and who got named, direct access via Slack or email, and quarterly strategy sessions.

WHAT IT FEELS LIKE WHEN IT WORKS

The calls change first

The phone rings, and the buyer already understands the shape of the work. They know what makes your approach different, have a sensible sense of fit and ask the kind of questions that lead somewhere useful. You spend less of the conversation establishing basic credibility and more of it understanding the situation in front of you. No system can guarantee that call, but when it comes, your real expertise has had the chance to arrive first.

Clay illustration of a friendly front desk taking a call
Proof and the honest boundary

What we can show, and what we won't claim

90% of clients appear in Google AI Overviews within 60 days.
80% receive AI-referred leads within 90 days.

These are client-attested outcomes across tracked client work, and we keep the receipts.

The promise boundary: readiness, not causation. We make a business easier for AI to verify, trust and recommend. We never promise what a model will do.

Read the published methodology behind every beat
Fair questions

The things owners ask first

We already have an SEO agency.
Good SEO work remains valuable. Your agency may already be improving technical health, search demand, pages and rankings. Probably Genius focuses on a related layer: whether AI systems can identify the business accurately, connect its expertise to specific buying situations and find enough supporting evidence to include it credibly. The work can sit alongside a capable SEO partner, with clear responsibilities and shared facts. We will not claim ownership of changes we did not cause, and stronger readiness does not guarantee mentions, recommendations or leads.
I don't have time for another marketing thing.
Then it should not become another job for you. Your valuable contribution is the judgment, evidence and experience that nobody else can supply. We draw that out through focused conversations and use existing materials wherever they are reliable. From there, the technical and publishing work stays with us, with clear moments for factual review and approval. You should not receive a dashboard and a new weekly chore.
How do I know this isn't AI-generated slop with my name on it?
You should ask. Your reputation sits behind every published sentence, and speed is a poor excuse for flattening your expertise. The source material begins with your experience, language, evidence and approved facts. AI can assist with research, organization and testing, but it does not get to invent authority or publish under your name unchecked. Every piece must be supportable, recognizable and worth attaching to the business: scored 0-100 through the Integrity Gate, nothing publishes under 75.
Browse the full FAQ
Recommended by AI

Start with the Recommendation Check.

Our 109-point AI visibility diagnostic: what AI understands about your business, what it cannot verify, and who it recommends instead. Free, about an hour to present, no obligation.

See where you stand

Let the record catch up with the reputation.